Ways to Create a Customized User Experience
- Posted on 14 Nov, 2022
- | Category- IT Services
The importance of personalization in enhancing customized user experience is immense. Nowadays, users want more ease and convenience when interacting with products and services online. And their expectations are increasing more and more day by day. For this reason, it is necessary to incorporate the option of customization, especially into the UX design of a software product. Most users don’t want to use products or services that cannot be customized. Now the real question is: do you know how to create a customized user experience? If not, don’t worry. This article will introduce you to some ways to create a customized user experience. But before that, you need to understand the importance of customization.
What is the Importance of Customization?
Customization plays a major role in keeping users engaged and deepening the client relationship. Besides that, it can help you increase the activation and retention rates for any SaaS product. Customization is always treated as an important consideration for every SaaS company to attract a large number of website traffic and eventually convert them into clients. According to a recent market study by Epsilon, 80% of consumers are more likely to purchase if that brand offers them personalized experiences. Although creating a personalized user experience may need extra hard work, it will eventually offer you a loyal client base who will find value in your service or product. But what are the ways to create a customized user experience? Let’s explore it.
Ways to Create a Customized User Experience
Now it is the time to offer you some tactics that successful companies use to create a customized user experience.
- Incorporate user data to enhance customized user experience
In most cases, incorporating user data in a UX design can enhance the customized user experience. One of the easiest ways to enhance the customized user experience is to ask for some basic user information, just like most sign-up forms. Besides that, you can design a welcome page that welcomes users by their names. Undoubtedly, it can make the onboarding experience more satisfactory for the users and motivate them to progress further.
- Create user segments based on their choice and behavior
User segmentation is considered a clever way to enhance the customized user experience. It is the practice of segmenting users into different groups based on similar characteristics. For example, when a company launches a new product, the company has to collect lots of information about the users of that particular product. If the product is rich in features, they must segment the users based on their use case and behavior. After that, they can notify the users about the features according to their needs and preferences.
- Design a motivational UX to satisfy the users
One of the biggest upsets of every UX practitioner is when they find their product does not interact with users the way they hope. Designing a motivational UX is proven extremely beneficial for UX practitioners as this design can increase the users’ confidence and keep them satisfied throughout the onboarding experience.
- Take advantage of onboarding emails to engage more users
Onboarding emails are proven extremely beneficial to enhance the user experience when delivered contextually and timely. It is an excellent way to engage more users on your website or app platform. As per Experian’s marketing study, personalized emails can generate six times more transaction rates and revenue for businesses. For instance, if a user logs in after remaining inactive for some time, sending an onboarding welcome email can be an excellent idea to bring the person back to your website or app platform.
We hope now you have gained knowledge about how to create a better customized user experience for successful user onboarding. Always make sure to use the above understanding to enhance user experience.
However, offering a great customized user experience in USA is not everyone’s cup of tea as it needs an in-depth knowledge of the target market and audience. That is why it is important to contact an experienced UX design consultant like Ambert IT to enhance the customized experience of users. Ambert IT is totally committed to offering great experiences by knowing your target audience and predicting their behavior.